The Greatest Beginning Ever?

Here’s my favorite…

“Many years later, as he faced the firing squad, Colonel Aureliano Buendía was to remember that distant afternoon when his father took him to discover ice.” Gabriel García Márquez, One Hundred Years of Solitude

Today is the official day we start our mission to eclipse Amazon as the largest, most dominant digital commerce platform on the planet. Project has officially begun.

We are 100% in exploratory mode, conducting research, looking ahead for the appropriate time to hit the gas. My personal POV is that as the interaction interfaces to technology evolve, so to will the supporting channels in which humans search, discover, purchase and consume goods and services. Things are going to get messy.

The traditional routes and channels in which we engage with brands are breaking, interactions will become ubiquitous, rendering the legacy silos obsolete.

I love you – Srinibot

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